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Cross-Cultural Analysis Report - Essay Example The purpose of writing this report it to analyze the issues that Bran Company may face while venturing into the international market. Bran Company which is located in Australia and whose cultural perspectives used in the company relates to those of Australians plans to venture into the American market. The company deals with the manufacture of food products. I was appointed as a human resource team member in studying the market environment of the target country. The team identified various cultural issues in the other country. Some of these issues include differing social classes, religion, education background, social institutions etc. The team also carried out a market survey in order to establish the culture of people living in the regions where the company is to open up more business stores. It was found out that the American market is comprised of people from different races. Their consumption behavior depends on their social class, family set up and the level of education. Due to the prevailing market competition, businesses have been forced to expand through merging or through joint ventures. They mingle and associate with other individuals from different countries possessing different cultural backgrounds and language but participate well in business matters. Hofstede (1997) describes that it is important for managers in a particular company to be aware of the culture of that other country before venturing into the market. This is because being unaware about the culture and beliefs of the people in a country results to differences and misunderstandings between the customers and the sellers. It also makes the business environment unstable. To avoid this occurrence, it is necessary to involve intercultural training before planning to venture into the American environment (Aaker and Maheswaran, 1997). In this intercultural training, the participants or the companyâ€™s manager
Fine Tuning - Essay Example The key findings will demonstrate how â€˜Accounting Ratiosâ€™ for August, â€˜Analysis of Historyâ€™ and â€˜Recommendationsâ€™ on improving the situation can positively impact the company. It will have three main bodies such as Accounting Ratios, History, and Recommendations. The structure of the assignment envisages a main body, which will be divided into different sections based on the topic to be covered and each section will be arranged under a separate subheading. This way, it will become clear as to who is required to read the report. Activity 2 encompasses an analytical and in-depth research on accounting ratios for December. This has then been compared and contrasted with data pertaining to August. An analytical review of the history of trading from August-December has been conducted with the aid of graphs, tables and the relevant evidence has been shown by referring back to the graphs and tables. Subsequently, based on the recommendations endorsed in Activity 1, clear evidence is presented to show the effectiveness of the action plan was. This, again, will be divided into three main bodies including Accounting Ratios, History, and the evidence of successful Action Plan. An investigation of this nature will help the company to determine its current organisational and operational anomalies that have contributed to a fall in their profitability. An analysis of various accounting ratios spanning over several months, which is one of the aims of this study, will help them to identify problems that have contributed to this phenomenon. In addition, it will also enable them to pinpoint the source of the problems so that they can take appropriate measures to address them adequately. Therefore, this study envisages a thorough analysis of various financial statements of the company right from January to June by applying an analysis of various ratios. Once the relevant ratio analyses are undertaken
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